Stickers: A Budget-Friendly, Effective Way to Promote Your Business

When your budget simply doesn’t allow for custom printed envelopes, packaging and promotions – think stickers (aka labels). Applied strategically and carefully, they can be an economical, effective, and, oh-so-versatile alternative. Here are some ideas we mocked up to help you see the benefits and advantages of this small but mighty marketing tool:

Compliments of… | A 2.5″ x 3.5″ sticker is the perfect size for client gifts and promos. Stick them on a vase of flowers, a mug filled with candy, a boxful of samples, the inside of gift books, a bottle of wine…

Thank You! | Same concept as the “Compliments Of…” sticker. Illustrated here is a 8″ x 2″ sticker that folds over the edge of your box. This sticker begs to be placed on a box of baked goods for your favorite client.

Brand Your Deliverables | Deliver your products with style. A round 2.5″ x 2.5″ sticker can attractively and effectively brand your shopping bags, seal a tissue-paper wrap, or seal a box.

Presentation Folders | One of the most requested, but most cost-prohibitive items for our small business customers is custom printed presentation folders. Using an 8″ x 2″ label that folds from the front to the inside left of a blank, store bought folder can be a cost-effective way to deliver a professional and branded presentation or proposal to your client. With this solution you don’t need to purchase more folders than you need at any given time.

Address Labels | The cost of printed labels can sure beat the cost printed envelopes if you’re on a tight budget — or, if you simply don’t use envelopes all that much.  A 3″ x 5″ size sticker can serve as an address label on a standard #10 business envelope as well as shipping label on larger envelopes and packages.

If any of these ideas have inspired you to consider stickers for your marketing toolkit, give us a call. We’ll help you figure out the perfect size and design for your situation.