the client: Patrick Ritchie, Success Road Map Press founder and author of The Credit Road Map
the need: a business image for a new publishing company and coordinating branding for its signature Road Map series; a logo and cover art for the first book in the series – The Credit Road Map.
the result: for Success Road Map Press, a simple, elegant logo, business card and web site; a color scheme and visuals that connect the Press to its products; for The Credit Road Map a logo that seamlessly merges the credit and navigational metaphors and is used throughout the book’s marketing, a cover with a clean look that sets it apart from the rest of the overly-busy business section, as well as a web site, DVD cover and marketing poster.