branding

We named our latest project after you…

December 6, 2012 By Lori Meisner Cleland

So, what’s the big deal?

YOU are.
Your brand, your logo, your promotions.

That’s why we’re excited to announce the launch of TheBigDealProject.com — a new marketing resource created especially for you. The Big Deal Project is an amazing partnership with Andi Vopalensky Morales and Theresa Roberts — two of the most creative minds in the promotional products industry. Since the inception of Visage, we’ve worked with Andi and Theresa on hundreds of projects to marry beautiful designs with the coolest products for a happily-ever-after for many, many clients. Simply put, that’s exactly what The Big Deal Project is: our designs, their products in an inspirational zone filled with Big Deals, Big Design, and Big Ideas – all to make your life easier, your branding more beautiful, and your promotions more complete. It’s a space to augment some new great offerings – and a peek into our minds on what we think is hot, fun, or just a plain steal!

Check out TheBigDealProject.com right now to see what I’m talking about – and keep an eye on your mail for an invitation to the official Launch Party in 2013!

Filed Under: Blog, News, Specials, and Everything Else Tagged With: branding, design, promotional product design, promotions

Green Thumb Gardening Coach

October 6, 2010 By Lori Meisner Cleland

A Growing Business

Several months ago, we were approached by a potential client (recommended to us by another client, but that’s another story…) seeking assistance in launching and presenting her new business. Jen Kirkpatrick had decided to tap into her passion and years of experience in gardening and horticulture, an entrepreneurial drive, and a love of working with people, and create Green Thumb Gardening Coach – offering gardening and landscaping assistance, education, direction and motivation to others.

Tilling, Planting and Fertilizing

Jen had a great business idea and great skills and knowledge with which to work, but she was looking for a (literal) ground-up approach to get her business started and promoted. We worked with her to come up with a logo and overall branding and image style that reflected her business, and provided our custom photography services to visually capture Jen, her business and her passion.

From there we created her initial marketing pieces to allow her to approach potential clients, including a custom, easily-updated dynamic website, business cards and magnetic vehicle signage.

Finally, we helped Jen “fertilize” her marketing and promotional growth efforts by implementing an initial social media marketing strategy (including blogging, Twitter and an RSS feed) to help her publicize and grow her business.

Growth and Propagation

Properly prepared, planted and nurtured, Jen’s business has really started to grow. Her vehicle signage gets her name, number and message in front of hundreds (if not thousands) of potential customers each day. Through incidental contacts and networking during her normal daily activities, she’s promoting her business via word-of-mouth and with distribution of her business cards, and her website continues to enjoy increasing traffic. Most recently, one of our primary online sources for Web tools and technology selected GreenThumbGardeningCoach.com as one of their feature Showcase websites, putting Jen and her business in front of thousands of additional sets of eyes.

Congratulations, Jen! You’re off and running, and we’re thrilled and honored to be your partner in the process.

Filed Under: Blog, Business Projects Tagged With: blogging, branding, business cards, copy writing, identity, logo design, photography, signage, social media, Twitter, vehicle magnets, web design

Bridge Fitness

August 10, 2010 By Lori Meisner Cleland

Sean Ory, owner/founder of Bridge Fitness, was referred to us by one of our wonderful clients from the Chicago area. Sean just recently relocated from there to Arizona and was looking for some visual marketing help for his in-home personal training business. We went to work to help create a look that reflected Sean’s business image and message – strong, effective and sporty, but also warm and friendly. The result was a logo, business cards and web site that, we’re proud to say, blew him away.

We think Sean is one of the nicest people we’ve met. And, he really knows his stuff. If you’ve ever considered hiring a personal trainer – or even if you haven’t, you’ll definitely want to check him out.

Filed Under: Blog, Business Projects Tagged With: branding, business cards, identity, logo design, web design

Client Kudos | Bridge Fitness

August 10, 2010 By Lori Meisner Cleland

“My dream was to create my own in-home personal training business. I like to think I know what it takes to help people live healthier lives through exercise, but how to get that message to the rest of the Phoenix area was my biggest obstacle. Thank goodness I met Lori at Visage Creative. After sitting down and talking with her about my vision, Lori was able to create a logo and business card that absolutely blew me away. She captured the essence of the service I wanted to provide: a friendly, professional in-home personal training company that had the best interests of its clients at heart. It’s amazing how that message can be captured with a logo, color scheme and lay-out of a business card. Lori hit it out of the ballpark. WAY OUT!!! As soon as I received the card, I knew I had to have Lori and Chris help me with my website. I know that decision on my part was the best decision I’ve made in my professional life. They worked with me on what I had developed on my own and created a site that made me literally jump up and down with excitement the first time I saw it. Simply incredible! I really don’t know how else to describe how pleased I was with their work. But, believe it or not, what was even more impressive than the product they put together was Lori and Chris’ customer service. Their guidance of how to create and manage the website, their sharing of steps to take to help make a small business successful, plus being so accessible and friendly have made me realize that Visage Creative was the best investment I could have ever made for my personal training business dream. I am so thankful to be working with Lori and Chris at Visage Creative and I highly recommend giving them a call if you want your small business dreams realized.” ~ Sean Ory, Certified Personal Trainer, Bridge Fitness

Filed Under: Blog, Client Kudos Tagged With: branding, business cards, kudos, logo design, web design

MC Companies

July 9, 2010 By Lori Meisner Cleland

For many of our clients, Visage Creative is a regular part of their creative team. MC Companies, a management and investment company handling multi-family properties, is one of those clients. Since 2006, we’ve worked closely with Kim, MC’s Director of Marketing & Public Relations, to help supply her company and their many communities with a variety of smart, effective and attractive visual marketing aids. From business cards to mouse pads to ads and invitations, Kim has called on us just as she would have called on an in-house marketing/media/collateral department. For businesses like MC Companies, expenses are managed and reduced by not having to incur all of the carrying costs of a full-time marketing team, and for us, we have the efficiencies of working with an established client with established practices… truly a win-win situation!

Read what our client Kim has to say about working with us.

Property Info Folder Inserts

Mouse pad, t-shirt and journal

Door hanger and visit card

Grand Opening ad and invitation

Filed Under: Blog, Business Projects Tagged With: ads, branding, brochures, business cards, door hangers, identity, invitations, mouse pads, postcards, promotional product design, t-shirts

Juanderful Work

July 7, 2010 By Lori Meisner Cleland

Juanderful Work Enterprises hails from Austin, Texas and this client came to us for help in getting his new business up and running. Hard work, honesty, integrity and quality is the name of the game for them and they wanted their marketing materials to help get that message across. So we created a logo that “certified” them as the four-star business they are – and along with the logo came business cards, letterhead, a splash web page, truck magnets, and yard signs. We loved helping get this business off to a “Juanderful” start!

Filed Under: Blog, Business Projects Tagged With: branding, business cards, identity, logo design, signage, web design

Desert “Cool” – Cool New Look!

June 24, 2010 By Lori Meisner Cleland

client: Desert “Cool” Foods, Inc., a manufacturer of soft serve and beverage mixes for the restaurant industry
need: an updated, more robust website
result: a “cool” new look that better reflects the company’s branding, message and image and that better supports easy updating, social media marketing and SEO

Walter Barker, President and CEO of Desert “Cool” Foods, Inc. has been a long-time client of Visage – and a super cool one at that. See what he has to say about working with us.

Filed Under: Blog, Business Projects Tagged With: branding, web design

Branding Basics | Part 2: Selling Your Brand

July 27, 2007 By Lori Meisner Cleland

In Part I we discussed the importance of creating a company identity in the minds of your clients and potential clients – in other words, branding to sell. This article is about the next step – selling your brand. When you’ve established good, consistent branding, you can focus your marketing not only on the product or service you’re selling, but also on the customer experience – the feeling evoked by your branding.

Selling your brand means more than simply selling products or services. It’s selling customers on who you are. Getting them to buy into your image greatly increases the chances they will return.

Let’s say you sell office supplies. This may seem straightforward, but, like in any industry, there’s always a way to differentiate yourself. If you have set yourself apart by selling higher quality merchandise than your competitors, your marketing materials should have a more elegant look. Your brochure might resemble monogrammed stationery. If, on the other hand, you want to market yourself through your low prices, then your materials will emphasize price and bargains. Marketing material should be nice, but “no frills.”

Of course, price isn’t the only way to differentiate yourself – there are a million more strategies. For every strategy, there is at least one great marketing approach. The secret is to give potential clients a sample of your company’s style, a taste of what they can expect, and current clients a reminder of why doing business with you is so great.

Filed Under: Blog, News, Specials, and Everything Else, Uncategorized Tagged With: branding, tips

Success Road Map Press

May 15, 2007 By Lori Meisner Cleland

the client: Patrick Ritchie, Success Road Map Press founder and author of The Credit Road Map
the need: a business image for a new publishing company and coordinating branding for its signature Road Map series; a logo and cover art for the first book in the series – The Credit Road Map.
the result: for Success Road Map Press, a simple, elegant logo, business card and web site; a color scheme and visuals that connect the Press to its products; for The Credit Road Map a logo that seamlessly merges the credit and navigational metaphors and is used throughout the book’s marketing, a cover with a clean look that sets it apart from the rest of the overly-busy business section, as well as a web site, DVD cover and marketing poster.

Filed Under: Blog, Business Projects Tagged With: book covers, branding, business cards, identity, logo design

Northstar Manufacturing

May 4, 2007 By Lori Meisner Cleland

the client: Northstar Manufacturing, maker of innovative insulated panels for construction
the need: a new visual image to complement their existing logo; a more structured approach to branding; all new identity pieces.
the result: a cohesive system for using their logo and supporting elements; brand new branding that ties together their business cards, letterhead, labels, employee handbooks and even promotional products such as carpenter pencils and notepads.

Filed Under: Blog, Business Projects Tagged With: branding, brochures, business cards, logo design