For many of our clients, Visage Creative is a regular part of their creative team. MC Companies, a management and investment company handling multi-family properties, is one of those clients. Since 2006, we’ve worked closely with Kim, MC’s Director of Marketing & Public Relations, to help supply her company and their many communities with a variety of smart, effective and attractive visual marketing aids. From business cards to mouse pads to ads and invitations, Kim has called on us just as she would have called on an in-house marketing/media/collateral department. For businesses like MC Companies, expenses are managed and reduced by not having to incur all of the carrying costs of a full-time marketing team, and for us, we have the efficiencies of working with an established client with established practices… truly a win-win situation!
the client: Method 1 I.T., computer wellness experts
the need: new branding that would work with existing logo and tagline, with a feel that is modern without being cold.
the result: a contemporary look with a friendly feel, including images that underscore the freedom of leaving your I.T. worries behind and getting on with life; we applied this look to a sleek business card, a uniquely sized brochure, several eye-catching laptop covers, and their web site appearance (Method 1 took care of the site function).
the client: Northstar Manufacturing, maker of innovative insulated panels for construction
the need: a new visual image to complement their existing logo; a more structured approach to branding; all new identity pieces.
the result: a cohesive system for using their logo and supporting elements; brand new branding that ties together their business cards, letterhead, labels, employee handbooks and even promotional products such as carpenter pencils and notepads.
To DIY or not to DIY?
There’s a time to do it yourself and there’s a time to call in the professionals. For those who lack the ability or desire to do their own landscaping, take heart. The subject of our current client spotlight, Sharper Image Landscaping Services, LLC, just might be the cure for your landscape woes. The Chandler, Arizona-based company handles residential and commercial landscape maintenance and installation. They are Desert Botanical certified, meaning they have had extensive training in desert plants and their care, but their services extend to all types of plants and other outdoor amenities such as irrigation, hardscapes (BBQs, firepits, pillars), and lighting – just to name a few.
SI had a growing business even before calling Visage. They also had a logo and a few scattered marketing pieces. But, in order to take their business to the next level, they needed a cohesive look that measured up to the visual attractiveness suggested by their name and the professionalism inherent in their philosophy.
As far as marketing collateral to go with their new image, SI had a tall order to fill. The two sides of their business meant they had both a commercial and a residential audience to reach – two different groups with different needs and questions. For each target group, they would not only require something to give potential clients they met with in person, but also something that could be mailed out. Like any savvy business, they were looking for maximum cost effectiveness. Also high on the list was a flexible piece – they wanted the ability to offer coupons or seasonal promotions and other time-sensitive material without their entire marketing collateral becoming dated and unusable.
All this meant that it was SI’s turn to call in the experts. A friend of the owners recommended they call Visage.
Cost Effectiveness Meets Creativity
Sharper Image presented Visage with their wish list, and we rose to the challenge. First, we integrated their existing logo into a more professional level of branding. We then found a creative solution to meet their needs for attractive, informational, flexible and cost-effective marketing collateral. The answer came in the form of a 6×9 inch presentation folder. Smaller and sleeker than a standard folder, this is the perfect size for mailing in a standard #10 envelope or simply handing to an interested party. The folder is filled with a cover letter and pages on different topics – reasons for choosing SI, services offered, the partnership that began the company, etc. SI can easily tailor the piece to any audience, whether residential or commercial. As the business grows, they can add or replace pages without having to reprint an entire brochure. Finally, Visage created a promotional postcard and a mailing label (which fits both envelopes and packages) that reflects SI’s new business identity.