To DIY or not to DIY?

There’s a time to do it yourself and there’s a time to call in the professionals. For those who lack the ability or desire to do their own landscaping, take heart. The subject of our current client spotlight, Sharper Image Landscaping Services, LLC, just might be the cure for your landscape woes. The Chandler, Arizona-based company handles residential and commercial landscape maintenance and installation. They are Desert Botanical certified, meaning they have had extensive training in desert plants and their care, but their services extend to all types of plants and other outdoor amenities such as irrigation, hardscapes (BBQs, firepits, pillars), and lighting – just to name a few.

The Challenge
SI had a growing business even before calling Visage. They also had a logo and a few scattered marketing pieces. But, in order to take their business to the next level, they needed a cohesive look that measured up to the visual attractiveness suggested by their name and the professionalism inherent in their philosophy.

As far as marketing collateral to go with their new image, SI had a tall order to fill. The two sides of their business meant they had both a commercial and a residential audience to reach – two different groups with different needs and questions. For each target group, they would not only require something to give potential clients they met with in person, but also something that could be mailed out. Like any savvy business, they were looking for maximum cost effectiveness. Also high on the list was a flexible piece – they wanted the ability to offer coupons or seasonal promotions and other time-sensitive material without their entire marketing collateral becoming dated and unusable.

All this meant that it was SI’s turn to call in the experts. A friend of the owners recommended they call Visage.

Cost Effectiveness Meets Creativity
Sharper Image presented Visage with their wish list, and we rose to the challenge. First, we integrated their existing logo into a more professional level of branding. We then found a creative solution to meet their needs for attractive, informational, flexible and cost-effective marketing collateral. The answer came in the form of a 6×9 inch presentation folder. Smaller and sleeker than a standard folder, this is the perfect size for mailing in a standard #10 envelope or simply handing to an interested party. The folder is filled with a cover letter and pages on different topics – reasons for choosing SI, services offered, the partnership that began the company, etc. SI can easily tailor the piece to any audience, whether residential or commercial. As the business grows, they can add or replace pages without having to reprint an entire brochure. Finally, Visage created a promotional postcard and a mailing label (which fits both envelopes and packages) that reflects SI’s new business identity.