Passionate about IMAGE. Serious about SUCCESS.
the client: New Way Learning Academy
the need: event materials for fundraiser
the result: First, we created a logo to be used throughout the materials reflecting the event theme of “Navigate the Journey.” Next we designed a fun and eyecatching “Save the Date” postcard and followed that up with a clever “passport” invitation. A complementary program book and some fundraising coupons completed the package.
the client: Patrick Ritchie, Success Road Map Press founder and author of The Credit Road Map
the need: a business image for a new publishing company and coordinating branding for its signature Road Map series; a logo and cover art for the first book in the series – The Credit Road Map.
the result: for Success Road Map Press, a simple, elegant logo, business card and web site; a color scheme and visuals that connect the Press to its products; for The Credit Road Map a logo that seamlessly merges the credit and navigational metaphors and is used throughout the book’s marketing, a cover with a clean look that sets it apart from the rest of the overly-busy business section, as well as a web site, DVD cover and marketing poster.
the client: Northstar Manufacturing, maker of innovative insulated panels for construction
the need: a new visual image to complement their existing logo; a more structured approach to branding; all new identity pieces.
the result: a cohesive system for using their logo and supporting elements; brand new branding that ties together their business cards, letterhead, labels, employee handbooks and even promotional products such as carpenter pencils and notepads.
So, just what is a logo?
a) a picture that represents a company
b) an organization’s name in a certain font
c) a combination of words and symbols that an entity uses for self-representation
d) any of the above
e) none of the above
Answer: D
A logo can be any of those things. In general, you can think of a logo as a symbol made up of text (employing specific spacing, color and font) that may or may not have a graphical element associated with it. Contrary to popular belief, you CAN have a logo without any kind of picture, icon or graphic outside of the text. (For example, Google, the New York Times and Pottery Barn all have logos that are strictly text.) However, many logos do include both, like those of the Olympic Games, Pepsi and, of course, Visage Creative. Some businesses have an “icon version” of their logo that is just a graphical element. (Think of Nike’s swoosh, McDonald’s golden arches or Target’s bullseye.) There are logos to represent businesses, individuals, brands, bands, products, political campaigns, universities, committees, events, organizations and even cities.
© 2006 Visage Creative Business Services, Inc.