A Growing Business
Several months ago, we were approached by a potential client (recommended to us by another client, but that’s another story…) seeking assistance in launching and presenting her new business. Jen Kirkpatrick had decided to tap into her passion and years of experience in gardening and horticulture, an entrepreneurial drive, and a love of working with people, and create Green Thumb Gardening Coach – offering gardening and landscaping assistance, education, direction and motivation to others.
Tilling, Planting and Fertilizing
Jen had a great business idea and great skills and knowledge with which to work, but she was looking for a (literal) ground-up approach to get her business started and promoted. We worked with her to come up with a logo and overall branding and image style that reflected her business, and provided our custom photography services to visually capture Jen, her business and her passion.
From there we created her initial marketing pieces to allow her to approach potential clients, including a custom, easily-updated dynamic website, business cards and magnetic vehicle signage.
Finally, we helped Jen “fertilize” her marketing and promotional growth efforts by implementing an initial social media marketing strategy (including blogging, Twitter and an RSS feed) to help her publicize and grow her business.
Growth and Propagation
Properly prepared, planted and nurtured, Jen’s business has really started to grow. Her vehicle signage gets her name, number and message in front of hundreds (if not thousands) of potential customers each day. Through incidental contacts and networking during her normal daily activities, she’s promoting her business via word-of-mouth and with distribution of her business cards, and her website continues to enjoy increasing traffic. Most recently, one of our primary online sources for Web tools and technology selected GreenThumbGardeningCoach.com as one of their feature Showcase websites, putting Jen and her business in front of thousands of additional sets of eyes.
Congratulations, Jen! You’re off and running, and we’re thrilled and honored to be your partner in the process.