If you’re new to the world of social media – and believe it or not, you’re not alone – one of the big questions is “Now that I’m here, what do I say?” Even if you’ve been Tweeting and blogging for a while, sometimes it’s a challenge to come up with new content…content that’s relevant and newsworthy…content that creates a buzz.
It’s not enough to simply post or Tweet something, and it’s been documented that one of the major reasons that people “unfriend” others on Facebook or stop following on Twitter is because of a preponderance of uninteresting, irrelevant Tweets or posts. Our days are busy, and for most of us, we don’t have the time or inclination to learn that a potential vendor or client “just had a weak latte” or “is bored” or “is planning on watching CSI tonight.” We all have unique sets of experiences, interesting backgrounds, individual points of view and areas of expertise. Sharing thoughts, insights, lessons and inspirations drawn from our lives and learnings is a powerful, inclusive way of connecting with others in the social “blogosphere,” and of keeping your social media posts relevant and insightful.
To jump start your social media writing, I encourage you to peruse “50 Content Ideas that Create Buzz.“ It’s a valuable and extensive list that encourages you to draw on all the things that you know, that you see, that you do, that you hear, to provide a bona-fide buzz to your posts. It has some great food for thought, and lots of sources of inspiration as you look to provide fresh, interesting communications. The more relevant and useful your posts are, the more likely that others will read them. The more that others read them, the more they’ll come back, and the more likely that they’ll share them. The more sharing and reading, the more “eyes and ears” you get … and you get the picture. A nice, healthy buzz about your blog – and your website and your business – can be a powerful fuel for the growth of your business.
“Networking” has never been more important than it is today, and as the saying goes “it’s not what you know, it’s who you know.” Today, the power and reach of the internet allows you to “know” more people than were ever before possible – IF they want to connect and know you. So, Tweet away, post to your Facebook, Link on In – but take care to make your connections relevant, fresh and interesting.