Good Grammar, Good Spelling, Good Business
These days, it would almost seem that good grammar and spelling has gone out of style. Almost. It’s amazing how many times a day we run across “professional” marketing pieces with blatant grammar and spelling errors. At first blush, perhaps it seems that these faux pas are of no real consequence. But, the truth is, [...]
Vehicle Magnets Sale – Orders must be placed by 9am, August 4
This week, one of our printing vendors is offering a special on vehicle magnets. So, in conjunction with their sale, we’re offering our established clients a pair of 12″ x 18″ custom-designed, full-color vehicle magnets for only $90. Please note: Orders must be placed by 9am on Wednesday, August 4. (See further details below.) WHY [...]
Hey, Y’all – Look Here!
Many of our clients are now venturing into blogging as part of their social media marketing efforts. Remember, it’s important to add visual interest to your posts with good images. And, it’s easy. Flickr is an invaluable resource to wonderful AND free photos. Here’s a simple, clear-cut guide on finding and CORRECTLY using those photos [...]
Stickers: A Budget-Friendly, Effective Way to Promote Your Business
When your budget simply doesn’t allow for custom printed envelopes, packaging and promotions – think stickers (aka labels). Applied strategically and carefully, they can be an economical, effective, and, oh-so-versatile alternative. Here are some ideas we mocked up to help you see the benefits and advantages of this small but mighty marketing tool: Compliments of… [...]
Food for Thought About Your Thoughts
Sometimes our thinking can really sabotage our success — whether it’s success in business, relationships or just life in general. Eric Edberg at The Positivity Blog offers up 10 common thinking mistakes and his thoughts on correcting them.
Three Savvy Saving Strategies
Three ways to slash spending without skimping on style: Co-print with another business In the world of printing, bigger is often better. Coordinate with another business that’s needing a piece similar to yours. By having your pieces printed together on a single print run you can split the cost with your “print partner.” Make your [...]
Tips to Take to Your Designer
Here are some hints for effective communication throughout the design process: If you don’t already have a designer that’s willing to listen to your input, create exceptional designs and work with your budget, contact us. Talk to your designer about your business – what makes it unique, what makes it better than the competitors, what [...]
Branding Basics | Part 2: Selling Your Brand
In Part I we discussed the importance of creating a company identity in the minds of your clients and potential clients – in other words, branding to sell. This article is about the next step – selling your brand. When you’ve established good, consistent branding, you can focus your marketing not only on the product [...]
The Power of Space
There is a common misconception that good use of space is coating every inch of your marketing materials with data. However, even design needs room to breathe. Think about it. When wandering through a big city maze of concrete and dizzyingly tall buildings, we crave large expanses of sky. In a crowded schedule, we crave [...]
Branding Basics | Part 1: Branding to Sell
Q | How can you set yourself apart? A | Branding So you’re in business. You know what makes your company great and why people should choose you over anyone else. But do your potential clients know that? In a marketplace flooded with products and services of every imaginable description, you have to stand out [...]
